Armin Tehrani x Pecha Kucha

WERK LIFE IS ALL ABOUT THE PEOPLE WHO FILL UP OUR SPACE. IT SHOWCASES WHAT OUR MEMBERS ARE UP TO AND HOW THEY'RE CREATING WAVES IN OUR COMMUNITIES.

When you meet Armin Tehrani, Co-owner of Priory and the man behind the popular small-run greeting cards business, Lost Boy – his Pechakucha talk just makes sense.

It was playful, funny, original and incredibly authentic. His greeting cards – Lost Boy – are, at first glance, very cute. But on second thought, they’re unlike anything you might have seen in the shelves at hallmark – these ones are really clever and creative in the true sense of the word. Armin’s style of speaking is reflective of how he approaches most things he does: he’s confident, sarcastic and doesn’t take anything too seriously. Although most of the time you won’t be able to tell if he’s joking or not (chances are he is) what he says validates his character. He has a strong sense of self and an inherent need to explore his creativity. He’s thoughtful in small ways and it’s become part of his brand. Whether in making beautiful Canadian clothing or day-brightening cards, he really just wants you to enjoy life. At one point during his Pechakucha talk, he revealed that under 50 lucky attendees seats (including mine), there was a greeting card just for them – what a guy. 

If you were fortunate to attend Pechakucha Volume. 40 and hear from some really great locals and specifically from Armin, you’ll understand why he has such a positive attitude – he can’t help but feel inspired. He found a way to weave a story about business, expectations, friends, faults and passions that was ultimately about following his creative bliss. “Everyone has a story” he says, which, yes, he’s right. But what I think he is getting at here, is that everyone has a story worth telling if they want to and everyone has a passion that whether they believe it or not has the ability to turn into their career. “It is attainable for anyone” he told me. Scary, kind of, but also, really brave – this guy is DOING IT. 

I wish he could tell you himself about the elements that went into the talk he gave – but chances are he will just laugh. “I don’t remember my own presentation since I blacked out while on stage, but I very much enjoyed the stories of a lot of the presenters. Very good vibes.” Good vibes, indeed.

The Lost Boy himself presenting at Pechakucha

The Lost Boy himself presenting at Pechakucha